Whether or not you have your website designed by us it's always a good idea to keep your website up to date and continue to market the site through advertising and/or SEO (search engine optimisation).

Ultimately your site will fail if it can't be found by your customers - no matter how good the design is. This is why we also ensure our sites are search engine friendly and achieve good ranking positions relatively quickly.


.promoting you website
There are some obvious steps to take when promoting your new site such as including the address on business stationary, receipts/invoices etc, but what else can you do?

Well, there are a number of advertising opportunities available but ideally you want to feature highly in search engine rankings because this generates FREE visitors. To ensure your site achieves a high ranking it should have inbound links, related content and meta tags and contain lots of keywords.


.analysis
If you suspect your site is underperforming please contact CMLdesign for a site analysis. Not only will we analyse how search engine friendly the site is but we will also analyse how effective your site is for navigation/design and functionality. Analysis of your site starts from just £49. We will present our findings in a report containing:


.search engine optimisation - (seo)
You are probably viewing this page because your site is performing poorly, however, even if you are happy with the way your site is performing, ask yourself this question 'could it perform better?'. Our SEO package includes a site analysis and if we think your site is performing to it's maximum you will have nothing to pay!

If, on the other hand, we think we could increase the number of visitors to your site we will provide a quote for our SEO package and outline the improvements we will make so you can calculate your likely return on investment. It is then up to you whether to proceed with the SEO package (if not you just pay the £49 analysis fee).

All sites should benefit from some SEO, especially if your site is a bit dated and/or is performing poorly in the search engines, but what exactly will we do?


.the cost of SEO
We will prepare a detailed SEO report for as little as £245 for your site. Additional costs depend on the recommendations we make and the number of pages we will need to alter to achieve results. The report will detail the costs of making these changes and list them in order of importance.


.online advertising
There are a number of advertising opportunities online but do you know which will generate the best results?

CMLdesign can help you generate an effective advertising campaign using Google Adwords. Please contact us to discuss your advertising budget and expected returns. Adwords can be a very effective method of advertising if your campaign is run correctly but it can also be very expensive if you don't have the time required to optimise your budget.